Tuesday, November 21, 2006
A Positive Look at Celebrity Power
I’m actually starting to believe that celebrities have dimensions out of their usual getting doped up and sh*t-face drunk on their off days. Angelina Jolie have been getting a lot of press lately for her saintly actions like adopting children from 3rd world countries, donating her own money to charitable causes, and much more. Our latest edition to when celebrities do good deeds is Bono’s Red Campaign.
Bono is a lead singer for U2, a very large rock band. He has a lot of celebrity pull power and he has put that to good use. He has contacted many top celebrities to lend their hand to his campaign.
The Red Campaign is a campaign to help raise money for a global fund for the fight against Aids, malaria, and tuberculosis. He has recruited companies to join his Red campaign. The companies areas are American Express, Apple Computer, Converse, Motorola, The Gap and Giorgio Armani. Gap is the biggest donator because they will donate 50% of what ever they make from their Red Line. Companies are clamoring to join because the bottom line is it will make money. After the Bono appeared on Oprah, Bono’s campaign blew up because it raised enough to save 3,800 people in just one weekend after it was aired. It proved that his campaign is a success.
I always turned a critical eye towards any celebrity’s goodwill. This is a great act may it be for Bono’s big blow out attempt to get publicity or really out of the goodness of his heart. Either way, I’m glad they’re using their power to help those in need.
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